Can I create author pages at Amazon for my pen names?

Your Author Central account can have up to 3 pen names associated with it, and you can create new author central accounts using different email addresses if you need to. I tend to keep my accounts separate entities based on the type of books being sold; my children book pen names are under one account, my business books are under another, my running books under a third, and my client books that I manage under their own accounts rather than commingled with my personal books.

To add a pen name, just search for the book under “Add More Books” and click “This is my Book” – after Amazon verifies you are the author, you'll be able to switch between your pen names inside the account after logging in:

For a complete walk-through of Author Central, watch Apex Authors Training 147 – Author Central.