{"id":1797,"date":"2017-09-25T02:04:55","date_gmt":"2017-09-25T02:04:55","guid":{"rendered":"https:\/\/apexauthors.com\/?p=1797"},"modified":"2019-06-06T02:08:42","modified_gmt":"2019-06-06T02:08:42","slug":"frequently-asked-questions","status":"publish","type":"post","link":"https:\/\/apexauthors.com\/frequently-asked-questions\/","title":{"rendered":"Frequently Asked Questions"},"content":{"rendered":"

Business<\/h3>
Are there different demographics between Kindle & CreateSpace purchasers?<\/div>

This is another question where the\u00a0real<\/i>\u00a0answer is going to be niche-specific. Just because people in one niche prefer buying kindle books doesn't mean that even the\u00a0same<\/i>\u00a0person wouldn't prefer a physical book in another niche.<\/p>\n

That said, some\u00a0broad<\/i>\u00a0generalities that I've noticed in the niches I've been in and that I suspect hold\u00a0relatively<\/i>\u00a0true for most:<\/p>\n

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  1. It's easier to\u00a0sell<\/i>\u00a0shorter works on their own with Kindle. I imagine that a lot of this deals with the cost; you can't cost-effectively sell a short story in paperback and somebody buying a tiny short story for $3.59 (assuming you don't mind selling it without earning any royalties) is going to feel like they were ripped off (theoretically you could sell it for $2.69 in the CreateSpace marketplace without earning any royalties but then they have to pay a few dollars in shipping too!) \u00a0The minimum cost for a printed book in CreateSpace is $2.15 and you have to price it with a 40% royalty on top of that to Amazon. \u00a0On Kindle, however, you can sell the same story for $0.99 cents or even $2.99 and it doesn't seem like it's such a bad deal.<\/li>\n
  2. It's easier to\u00a0consume<\/i>\u00a0longer works on the Kindle. I know that for some books, I'd still rather have a physical book, but a lot of that is because I only have a Kindle3 e-ink and if I had a Kindle Fire I might consider books with a lot of full color photos on Kindle instead of as a physical book. In fact, I just finished reading the latest Tim Ferriss book, 4-Hour Chef, this morning. \u00a0My reading time was limited by the sheer mass of the book…it was too big to travel with, or to read anywhere where I was trying to lay back. A Kindle is much lighter, so especially for books that are mostly text (most books) a lot of readers\u00a0prefer<\/i>\u00a0having the small form factor.<\/li>\n
  3. As mentioned above, some books are better suited to print. Workbooks, full-color artistic books or books with a lot of diagrams, tables or fine detail in the artwork – these are probably better in print. Some people will still rather have them digitally, however, especially as e-reading devices get better.<\/li>\n
  4. Some people collect – and physical books are better for collecting than digital books. Especially people that want signed copies of books. It's hard to sign a digital book.<\/li>\n
  5. Some people want to avoid clutter – and digital books are better for eliminating or avoiding clutter.<\/li>\n<\/ol>\n

    Since it's so cheap to hit both avenues, I usually would opt to distribute in both marketplaces. If you make sure that the books are mapped together in Amazon, then reviews for a digital version will appear on the physical and vice versa. \u00a0If I'm testing, then I'll usually opt for Kindle-only at first, because it is a bit easier and faster, and you can try different mediums (short works as single titles, multiple short works as a collection of titles, a single title with all of a group of short works, etc.) \u00a0Once I have a better idea for a marketplace, I can roll out a physical book.<\/p>\n

    Of course, for UBC-style books, I usually go physical first and often stay physical, since the point of those is to have something to hand people. One of my clients, we started with physical books because he probably still doesn't understand what kindle is other than that I send him a royalty check every month and that half the money from it is from the digital sales.<\/p>\n

    But, I guess the best advice I can give is to test your market and respond accordingly.<\/p>\n<\/div><\/div>

    Can I transfer a client's book from my account to a new account in CreateSpace?<\/div>

    I reached out to customer support at CreateSpace, so here's their official stance:<\/p>\n

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    1. You can\u00a0not<\/i>\u00a0transfer a title from one CS account to another.<\/li>\n
    2. You\u00a0can<\/i>\u00a0retire a title in one account and set it up in another account – this will create a new title on Amazon.<\/li>\n
    3. Technically, you can\u00a0not<\/i>\u00a0use the same ISBN on the new title. If using a CS-assigned ISBN, you definitely can not. If you use\u00a0your own<\/i>\u00a0ISBN then the support rep I spoke with said he could make a one-time exception to allow the same ISBN to be used which would allow you to keep from creating a new page at Amazon and losing your reviews.<\/li>\n<\/ol>\n

      So…you technically can transfer a title if you use your own ISBN or don't care if you lose your reviews by setting up a new page. Another option that you can use is to retire your title and create a second edition of the book in the new account. You can then contact support and have them link the two books so that people will see the new edition of the book and it will make more sense to readers on the site the difference between the two listings. They'll still be two different titles (technically) but it will be obvious folks should get the new version.<\/p>\n

      Personally, if I thought it likely that I'd want to move the book, then I would just set up a new account under the other person's name. You used to be able to have multiple accounts at CreateSpace but they changed their TOS to not really allow that – so you will need to use a different SSN or EID when setting up the new account. (As far as I know there's nothing to stop you from using the same information and just having a separate account, but it is usually a good idea to comply with a site's TOS to avoid problems in the future.)<\/p>\n

      No matter what you decide to do, if you set up an Author Central account for this book, I'd set up a distinct one from your account under that person's name. \u00a0You can create up to 3 pen names under one account, but I prefer to keep client books separate from my own where possible, and in Author Central there's nothing wrong with having a new account under that person's name so that it doesn't co-mingle with your own books.<\/p>\n<\/div><\/div>

      Can I use the same UBC manuscript and put new client names on the cover?<\/div>

      If you plan to create Kindle versions of your Ultimate Business Card book, then selling your own book as PLR probably isn't a good idea as they are unlikely to approve the books and will remove any that are already there. For CreateSpace, you can create Private Label versions of the books with minimal updates if you want to, but it isn't necessarily what I would recommend.<\/p>\n

      Instead, I'd set up an appointment with the person to interview them and get their actual expertise and create a book focused around their knowledge and in their words. Just record the interview, transcribe it, and then edit it into a readable format. That will provide the most value for them, rather than having a book that is the same as a dozen others on Amazon. If somebody didn't want to use their own expertise and just wanted to slap their name on a book, then you could offer to do that but I would not add their book into the Amazon marketplace unless there were some significant alterations. You could still use CreateSpace or another print-on-demand company to provide copies of the book for them to use as a UBC without having to have it actually available on Amazon.<\/p>\n

      Generally speaking, though, I tend to work with people that have some expertise of their own and create a truly unique book for them that promotes their knowledge and works as lead generation for them with calls to action specific to what they can offer potential clients.<\/p>\n<\/div><\/div>

      Do higher quality books sell for more or is it all an “even” playing field?<\/div>

      That is completely market-driven and has nothing to do with where the book is printed or who published it. There is a lot that comes into play, including but not limited to…<\/p>\n