{"id":3916,"date":"2020-08-26T16:53:19","date_gmt":"2020-08-26T20:53:19","guid":{"rendered":"https:\/\/apexauthors.com\/?p=3916"},"modified":"2020-08-26T16:53:19","modified_gmt":"2020-08-26T20:53:19","slug":"training-335-book-launch-case-study","status":"publish","type":"post","link":"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/","title":{"rendered":"Training #335 – Case Study: Mary McMichael’s “JJ Brown” Book Launch"},"content":{"rendered":"

In 2020, Mary McMichael launched her children\u2019s book, \u201cJJ Brown Wants to be COOL<\/a>\u201d, and did a great job of utilizing contacts on social media and following along with Jay's promotional methods to launch the book onto the best-seller lists and to get over 40 reviews in very short order. She was gracious enough to come on and provide us with the complete details on everything that she did, and how well each action performed, so that we could model her methods.
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In 2020, Mary McMichael launched her children\u2019s book, \u201cJJ Brown Wants to be COOL\u201d, and did a great job of utilizing contacts on social media… Continue Reading<\/a><\/p>\n","protected":false},"author":3070,"featured_media":3926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[645,1],"tags":[144,29,434,173,433,69,928,882,158],"acf":[],"yoast_head":"\nTraining #335 - Case Study: Mary McMichael's "JJ Brown" Book Launch - Apex Authors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training #335 - Case Study: Mary McMichael's "JJ Brown" Book Launch - Apex Authors\" \/>\n<meta property=\"og:description\" content=\"In 2020, Mary McMichael launched her children\u2019s book, \u201cJJ Brown Wants to be COOL\u201d, and did a great job of utilizing contacts on social media... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Apex Authors\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T20:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apexauthors.com\/wp-content\/uploads\/2020\/08\/08.26.2020-09.25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Blaine Moore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blaine Moore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"66 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/\"},\"author\":{\"name\":\"Blaine Moore\",\"@id\":\"https:\/\/apexauthors.com\/#\/schema\/person\/695fd287bcdbda0bc70367f3248c90ef\"},\"headline\":\"Training #335 – Case Study: Mary McMichael’s “JJ Brown” Book Launch\",\"datePublished\":\"2020-08-26T20:53:19+00:00\",\"dateModified\":\"2020-08-26T20:53:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/\"},\"wordCount\":13214,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/apexauthors.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apexauthors.com\/wp-content\/uploads\/2020\/08\/08.26.2020-09.25.png\",\"keywords\":[\"book launch\",\"case study\",\"CBF\",\"children's book\",\"Children's Book Formula\",\"Fiverr\",\"JJ Brown\",\"Mary McMichael\",\"social media\"],\"articleSection\":[\"Guest Trainers\",\"Live Training\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/\",\"url\":\"https:\/\/apexauthors.com\/training-335-book-launch-case-study\/\",\"name\":\"Training #335 - 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