{"id":4203,"date":"2021-02-18T16:25:38","date_gmt":"2021-02-18T21:25:38","guid":{"rendered":"https:\/\/apexauthors.com\/?p=4203"},"modified":"2021-02-19T14:37:26","modified_gmt":"2021-02-19T19:37:26","slug":"promotional-drawing","status":"publish","type":"post","link":"https:\/\/apexauthors.com\/promotional-drawing\/","title":{"rendered":"How to Run the Perfect Promotional Drawing"},"content":{"rendered":"

You might remember how we recently posted a special report about giveaways to help boost your book sales<\/a>. In that article, we gave the basic steps but also promised to tell you more details about the specifics of a promotional contest. We then followed that up with a special report about properly running promotional contests<\/a>. In this special report, we are going to talk about how to properly run a promotional drawing.<\/p>\n

It\u2019s possible to run a good one without a deep dive into all of the best practices, but you\u2019ll get better results if you spend some time on what makes a drawing different from a contest, how to leverage those differences, and what specific mistakes to avoid.\u00a0<\/p>\n

Here\u2019s how to do all of those things. But first\u2026<\/p>\n

What is a Promotional Drawing?<\/h2>\n

In a promotional drawing, participants enter their names into a pool during a time period you set. At the end of that time period, you draw a winner at random. It works just like those fundraising raffles at every awards banquet you ever attended, or like the lottery. They break down into three different categories, based on the prizes and chances of winning:<\/p>\n