Training #620 – Book Review Headstart: How to Use ARC Platforms to Secure Social Proof

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For modern authors, reviews are the lifeblood of success. They provide the “social proof” that convinces a browsing reader to click “Buy Now” and help satisfy the mysterious algorithms of retail giants like Amazon.

However, getting those first reviews can feel like a Catch-22: you need reviews to sell books, but you need to sell books to get reviews. To break this cycle, authors use various promotional platforms. 

Not all promotions are created equal, and using the wrong one at the wrong time can be a waste of money (or worse, a risk to your publishing account!)

An ARC (Advance Review Copy) is a free copy of your book given to readers before it is officially published. ARC platforms act as a bridge between authors and a pool of “vetted” readers who have a track record of leaving honest reviews.

As one of the six categories of promotion that authors can use to get reviewers for their books, we're going to discuss some of the platforms that authors can use to get their ARCs in the hands of readers.

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