Beyond the Font (Part 2): Craft & Apply Your Typography

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Typography is where design meets storytelling. In the second part of our Beyond the Font series, we move from foundational principles into the artful—and practical—application of typography in real-world book projects.

If you joined us for Part 1, you’ve already discovered why typography matters, learned the anatomy of type, and explored how to shape space for maximum readability. Now, it’s time to put that knowledge into action.

In this session, we’ll guide you through the process of choosing and pairing fonts that serve your book’s purpose and audience, while ensuring your design is both visually engaging and highly readable. You’ll learn how to:

  • Select and combine typefaces that work together harmoniously, for everything from body text to bold covers
  • Establish clear visual hierarchy using size, weight, style, and spacing—so your readers always know where to look
  • Apply essential typographic elements like drop caps and initial caps to add flair and professionalism
  • Use color and contrast thoughtfully, keeping accessibility in mind
  • Address common layout challenges such as line length, hyphenation, and avoiding visual pitfalls like widows and orphans

We’ll also demystify the practicalities: understanding font licenses, where to find quality fonts (free and paid), and how to safely install them. Plus, we’ll introduce you to advanced inspiration—like leveraging AI for font pairing ideas and experimenting with expressive typography as art.

Whether you're formatting your own manuscript or designing books for clients, this session will empower you to elevate every page you create. Get ready to turn typographic theory into effective, professional book design.


Training #583

250521
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