What is a Sales Funnel and Why Should You Care?
Sales funnels are a classic aspect of marketing and selling, and have become more important as the content marketing phenomenon has swept the business world….
Special Reports
How to Write a Novel in a Year
So…you promised yourself you’d finish your novel this year. Congratulations! Uh…it’s the same promise you made last year? And the year before? You are far,…
Building Character Step by Step
Characters are one of the three essential elements of every story, along with conflict and setting. That means the more vibrant, alive, and relatable your…
A Field Guide to Author Swag
Swag (or tchotchkies if you’re a traditionalist) describes free items companies give away to help spread the word about their brand. That fridge magnet you…
A Writer’s Guide to New Year’s Resolutions
I spent much of this year doing the memoir of a billionaire-with-a-b. I’m under a strict NDA about who it is, but I can tell…
10 Bad Ways to Open a Story
A friend of ours is married to a literary agent. On a day where she works through submissions, she goes through about 100 per hour….
Authors and AI Going Into 2024
All of a sudden, everybody is talking about AI. Everybody has an opinion. They range from the deeply knowledgeable to the hilariously uninformed, from “the…
Quick and Dirty Writer’s Guide to Instagram
Even five years ago I would have recommended authors use Facebook for their social media mojo over getting involved with Instagram. A lot of things…
Points of View — Writing in the Second Person
Welcome to our final installment in our series about point of view in writing. Point of view is the window through which a reader experiences…
Audiobooks for Fun and Profit – Part 5: Selling Your Audiobooks
The journey of creating an audiobook is filled with exciting decisions, creative challenges, and technological marvels. From deciding whether to dive into the world of…
The Most Common eBook Formats
When self-publishing, how unfair is it that once your book is finished, it’s far from finished? Among the myriad post-writing tasks that fall to self-published…
20 Free Ways to Market Your Book
For the last few months, we’ve been talking about ways to pay for advertising. Well, the holidays are upon us, and that means you’re stretching…
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