Cookbook Design Lab 2.0 – Module 2

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The Cookbook Design Lab v2.0 is a start-to-finish workshop that takes you from a spark of an idea to a polished, publish-ready cookbook. If you’ve ever wondered how to turn family recipes, a niche food obsession, or a story-rich world into a cohesive, beautiful book readers actually cook from, this course gives you the roadmap and practical tools to make it happen.

Across four focused modules, you’ll build the pieces of a professional cookbook in the right order. In Module 1, you’ll clarify your purpose, audience, and theme, then create reliable, well-formatted recipes with a testing and attribution plan. Module 2 dives into how to get great photos and illustrations. Module 3 brings it all to the page with layout and typesetting fundamentals. Module 4 wraps with publishing paths (print-on-demand, offset, eBook), ISBNs and metadata, pricing and distribution, and a lean launch plan.

By the end, you’ll have a coherent concept, a recipe system, a set of images or a clear art direction, professionally structured page designs, and a confident path to publication. Whether you’re creating a community fundraiser, a family heirloom, a genre tie-in, or a market-ready title, Cookbook Design Lab v2.0 turns your ideas into a cookbook that looks, reads, and cooks like the real deal.

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In this second module, you’ll turn your recipes into clear, crave‑worthy visuals. We’ll define a cohesive style, build a practical shot list, and cover styling, lighting, and composition so your photos both entice and instruct. You’ll learn how to DIY, set up a smooth shoot workflow, and prep files correctly for print and eBook so you can avoid muddy color, blown highlights, and layout headaches later.

You’ll leave Module 2 with:

  • A visual style guide aligned to your concept and audience.
  • An accessibility plan for images (alt text and contrast considerations).
  • A simple budget/timeline for your remaining shoots.
  • A way to “cheat” your shots from lackluster or just okay to mouth-watering imagery…

Whether you’re shooting on a smartphone by a window or coordinating a pro session, Module 2 gives you the skills and systems to create consistent, appetite‑appealing visuals that make your cookbook feel polished and easy to use.

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