Training #555 – Facebook Ads for Authors

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Ever wondered how to make Facebook ads work for your books?

In this training, Keri-Rae Barnum from New Shelves Books joins us and provides an in-depth guide on setting up Facebook ads.

Keri provides step-by-step instructions on creating an ad, choosing between front-end and back-end ads, and targeting audiences with specific interests. She also covers budgeting strategies, creating engaging ad content, and optimizing ads for better reach.

Additionally, Keri discusses how to analyze ad performance using metrics such as reach, clicks, click-through rates, and conversion rates.

Finally, Keri concludes with a demonstration of setting up an ad in the Facebook Ads Manager and a Q&A segment addressing concerns about account suspensions and optimizing efficiency with AI tools.

Watch it here:

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