Training #477 – Press Release Tips for Authors

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In this training, Keri-Rae Barnum from New Shelves Books joins us to talk about why authors should use Press Releases and how to go about doing so.

Specifically, she covered:

  • What is a press release and what are they good for?
  • When should authors use a press release?
  • What goes into writing a good press release?
  • Her Book Launch press release template
  • Some free and paid methods for getting your press release in front of others
  • Using press releases as an excuse to contact local libraries
  • A demo for the interface for one press release service
  • How press releases can impact your search engine optimization
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