Training #536 – Using a PR Kit for Pitching and Earned Media

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In this training, Keri-Rae Barnum from New Shelves Books discusses how to effectively use branded PR kits to secure media coverage and make pitches to various outlets.

Following up from her previous session on creating PR kits, Keri emphasizes the importance of utilizing these tools correctly and covers the essentials required for media pitching, including:

  • an author email
  • a well-maintained media list
  • and a systematic tracking form for pitches

Keri details the components of a successful pitch and offers strategies for researching and targeting appropriate media outlets such as blogs, magazines, newspapers, podcasts, and even social media platforms. She also provides insight on the importance of timing, crafting compelling subject lines, and following up with media contacts. The session aims to equip authors with practical steps to promote their books over the long term, not just upon release.

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