Maximizing Your Book Launch: Creating Effective Book Marketing Packets

Keri-Rae Barnum from New Shelves Books joins us to discuss effective strategies for putting together book launch packets.

Keri emphasizes the importance of making it easy for friends and family to share the book by creating comprehensive marketing packets. She explains pre-order options for both print and eBooks, highlighting the platforms available and the benefits of setting up pre-orders.

The session also covers the pros and cons of pre-orders, assembling sales links, planning discount promotions, creating engaging marketing graphics, forming a book launch team, and reaching out to influencers.

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