You’ll hear from internet marketing gurus that a website is the best member of a sales team. It answers questions, builds relationships, sells product, and encourages upselling 24 hours a day, 7 days a week, 365 ¼ days a year, and doesn’t even ask for commissions.
Most indie authors like us don’t have the funds or the staff to craft a whole sales website, let alone hire a sales team. But that’s okay. For us, our book cover does the same stuff. It answers questions (while hinting at other only answered by reading the book). It builds relationships and sells product by giving viewers some idea of what the book is about. It even encourages upsells if it says it’s part of a series, or mentions your professional products. It does all this all day, every day, without ever asking for a raise or vacation.
Better yet, it can start doing this months before your book launches. Below are some of the ways you can use the cover of your next book just this way, to maximize first-day sales and build your cadre of devoted followers and fans.