Cookbook Design Lab 2.1 – Why Write a Cookbook?

In this first module, you’ll define exactly why you’re making a cookbook, who it’s for, and what belongs in it, so you don’t end up with a random recipe dump, but a focused collection readers actually use, share, and buy.

You’ll leave Week 1 with:

  • A clear project purpose, audience, and hook.
  • A focused concept and preliminary table of contents.
  • A prioritized recipe shortlist with sourcing notes.
  • An initial plan for testing, attribution, and permissions where needed.

Whether you’re a pizza obsessive, a comfort-food reinventor, or the person who finally mastered CSA greens, Module 1 helps you turn your idea into a compelling, well-structured cookbook readers can’t wait to cook from.

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