Cookbook Design Lab 2.0 – Module 1

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The Cookbook Design Lab v2.0 is a start-to-finish workshop that takes you from a spark of an idea to a polished, publish-ready cookbook. If you’ve ever wondered how to turn family recipes, a niche food obsession, or a story-rich world into a cohesive, beautiful book readers actually cook from, this course gives you the roadmap and practical tools to make it happen.

Across four focused modules, you’ll build the pieces of a professional cookbook in the right order. In Module 1, you’ll clarify your purpose, audience, and theme, then create reliable, well-formatted recipes with a testing and attribution plan. Module 2 dives into how to get great photos and illustrations. Module 3 brings it all to the page with layout and typesetting fundamentals. Module 4 wraps with publishing paths (print-on-demand, offset, eBook), ISBNs and metadata, pricing and distribution, and a lean launch plan.

By the end, you’ll have a coherent concept, a recipe system, a set of images or a clear art direction, professionally structured page designs, and a confident path to publication. Whether you’re creating a community fundraiser, a family heirloom, a genre tie-in, or a market-ready title, Cookbook Design Lab v2.0 turns your ideas into a cookbook that looks, reads, and cooks like the real deal.

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In this first module, you’ll define exactly why you’re making a cookbook, who it’s for, and what belongs in it, so you don’t end up with a random recipe dump, but a focused collection readers actually use, share, and buy.

You’ll leave Week 1 with:

  • A clear project purpose, audience, and hook (plus a working title/subtitle).
  • A focused concept and preliminary table of contents.
  • A prioritized recipe shortlist with sourcing notes.
  • An initial plan for testing, attribution, and permissions where needed.

Whether you’re a pizza obsessive, a comfort-food reinventor, or the person who finally mastered CSA greens, Module 1 helps you turn your idea into a compelling, well-structured cookbook readers can’t wait to cook from.

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