In this Authorpreneur Mastery Course, Kristen talks all about Facebook marketing, from the basics to more advanced topics.
This course is broken into 4 sessions, covering:
- Session 1: Facebook Basics (Getting Started, Security, Graphics and More!)
- Facebook profile essentials… business or personal?
- Security: How to not get hacked… protecting your family online.
- Facebook (social media) best practices.
- Create your awesome cover photo, viral infographics, quotables, etc. (DEMO)
- Session 2: Pages vs. Groups (Guidelines and Best Practices)
- The what, when and why of Facebook Groups.
- The what, when and why of Facebook Pages.
- How often should you post? What do you do so a post doesn’t get “lost?”
- How to use Groups to search, ask questions, create polls and ask for help. (DEMO)
- Pre-scheduled vs. organic posts… which one when?
- Session 3: Advanced Marketing Strategies (From Reviews to Time Management… & More!)
- Cross-linking and when it becomes spam.
- How to use Facebook to get beta readers and reviews.
- Key essentials to build your tribe.
- How to link Facebook to other social media.
- Promoted posts and when to use them.
- How to not let Facebook suck your life away.
- And much more!