Picture Book Secrets is Coming: Early Access & Exclusive Bonuses for Children’s Book Formula Members!
If you've been part of Children's Book Formula, you already know the power of creating and publishing your own picture books.
But here's the truth: CBF was last updated in 2019. The publishing landscape has changed dramatically since then — and in less than a month, CBF will be going offline for good.
That's where Picture Book Secrets comes in.
Created by Erin and Blaine Moore (who helped build and support the original two versions of Children's Book Formula), this brand-new course will bring everything up to date for today's market.
What You'll Learn in Picture Book Secrets
Picture Book Secrets is a comprehensive, step-by-step course designed to take you from idea to published author — whether you're creating children's picture books or other visual storytelling formats.
Inside the course, you'll discover how to:
- ✅ Research — Find profitable niches and understand what readers (and parents!) are actually buying
- ✅ Write — Craft engaging stories that captivate young readers and stand out in a crowded market
- ✅ Illustrate — Create or source beautiful artwork, even if you're not an artist
- ✅ Publish — Navigate the publishing process with confidence on Amazon and beyond
✅ Market — Get your books in front of the right readers and build a sustainable author business
When Will Picture Book Secrets Be Available?
We've already started building Picture Book Secrets right now, and we're planning to launch in early Autumn 2026 — targeting late September or early October.
The course will be hosted here on Apex Authors, our publishing education platform where you'll have ongoing access to your training and our community.
Want to be the first to know when doors open?
Sign up below to join our free weekly newsletter. You'll get an early notification as soon as Picture Book Secrets is ready…plus an exclusive discount as a thank-you for your trust in us.
Sign Up Today & Get 5 Free Trainings Instantly
As a thank-you for joining the early notification list, we'll immediately unlock five of our most popular recent trainings on creating fixed-layout books — perfect for picture book creators at any skill level.
Your Free Bonus Trainings:

Creating Books in Canva
Learn how to design beautiful picture book interiors using this beginner-friendly tool.
Visual Storytelling: Preparing Picture Books with PowerPoint
Yes, PowerPoint! Discover how to use this familiar software to create stunning visual layouts.


Creating Fixed Layout Books with Kindle Create
Master Amazon's free tool for publishing picture books that look great on any device.
Creating Fixed Layout Books with Apple Pages
A step-by-step guide for Mac users who want a simple, powerful design workflow.


Cookbook Design Lab: Creating Your Book's Interior
Originally created for cookbook authors, this training covers Affinity Publisher 2, Canva, and PowerPoint techniques that translate perfectly to picture books.
Ready to Create Picture Books That Sell?
Join our free weekly newsletter to get:
- ✅ Early notification when Picture Book Secrets launches
- ✅ An exclusive discount for early supporters
- ✅ Instant access to 5 free fixed-layout book trainings
- ✅ Weekly tips on writing, illustrating, and publishing
👇 Enter your email below to get started:
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Have any questions? Reach out to our support desk and we'll get right back to you!




