The holiday season is good for a lot of self-published authors. Holidays offer thematic ways to promote your writing, plus people are buying gifts for the readers they love. But don’t be fooled.
You may experience an upswing in sales from getting things rolling in November or even early December. You might even be happy with that upswing. But if you get things moving four to six months ahead of time, that momentum can change the course of your writing career. Here’s what we recommend.