Who is your ideal reader? What are the big problems that they are currently experiencing? What sort of conversation are they having with themselves right now? What are the solutions to their problems? What value do you have that you can deliver to them right now?
These questions define your niche and your unique value proposition, and help you create an irresistible offer for your target reader.
In this training, Jay wants us to get clear on what niche or genre we are writing for, what our UVP is, and how to tailor that for our ideal readers.