Training #239 – The Right (and Wrong) Way to Set Up a Book Reading or Event

On this live training, Amy Collins from New Shelves Books is back and takes us through the process of organizing an Author Book Tour with step-by-step instructions and timelines so you can learn the ins & outs before your first one, saving you both time and money…

Specifically, she covers:

  • Why Book Events & Signings Fail
  • How and When to Book an Event
  • Where to Hold an Event
  • Determining Your Goals
  • Adding Creativity and Appeal
  • Engaging Media
  • Leveraging Your Event
  • What to Do When Things Go Wrong
  • How to Follow Up After an Event