On this week's training, we covered topics such as getting a bestseller ranking, rapid release and series promotions, series branding, pen names vs author names vs brand names, using ads to get into also-boughts for relevant books, managing a large back catalog, promoting your business w/a book, sending review copies, and private label rights.
We also hit 3 hot seats:
- Mike Wanner – Non-Fiction/Health
- Ann Pashak – Non-Fiction/Journals
- Joe Leech – Non-Fiction/Retirement