Training #335 – Case Study: Mary McMichael’s “JJ Brown” Book Launch

In 2020, Mary McMichael launched her children’s book, “JJ Brown Wants to be COOL”, and did a great job of utilizing contacts on social media and following along with Jay's promotional methods to launch the book onto the best-seller lists and to get over 40 reviews in very short order. She was gracious enough to come on and provide us with the complete details on everything that she did, and how well each action performed, so that we could model her methods.