Training #486 – Creating Your Reader Avatar

In this training, Keri-Rae Barnum from New Shelves Books talks about using avatars in our book marketing.

Sometimes, it can seem a little bit silly to create a fake profile that we're going to market our books to, but if we really want our book marketing to be effective, then we first have to know who it is that we're marketing them to.

Keri covers how we create our book avatars, and the different types that we should be creating depending on who is reading our books and who is purchasing them.