The temptation with subtitles is to get clever. To let your wordsmithing shine. To slyly allude to an in-joke or make some kind of pun.
That was okay in the old days (and is still okay sometimes for major publishers), but for us it can kill the success of your book. Because it’s displayed prominently, and given pride of place for Amazon algorithms, there’s a right way and a wrong way to build yours. In this article, we’ll look at the right way.