Use Claude Code to generate your Branding & Design Guidelines
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Training #640 – Easy Author Brand & Design Documents with Claude Code

Your original plans for an author website can wait. First, you need the brand that makes the website feel like you.

In this training, watch exactly how to use Claude Code to generate clear, polished branding and design guidelines that shape every creative decision that follows. From visual direction and color palette ideas to typography, imagery style, and overall brand voice, we show you how to turn AI into a practical creative partner (without ever needing to know a single design term!)

Designed for authors and publishers, this replay walks through a fast, modern workflow for building brand foundations with confidence and zero overwhelm. You’ll see how a custom skill inside Claude Code guides you one question at a time, lets you compare choices side-by-side, and automatically checks accessibility so every color and font is readable. By the end, you’ll have two files: a visual showcase that lets you see your brand at a glance, and a practical markdown document you can hand to cover designers, web developers, or paste straight into future AI projects.

During the demo, you’ll watch a live brand come to life for a middle-grade fantasy author: from selecting mediums and crafting a core promise to locking in a color palette, typography pairings, and imagery direction. Every step was shaped by real-time feedback, just like you’d do on your own project.

Whether you’re starting from scratch or refining an existing brand, this replay will give you a stronger foundation for everything you build next: your website, your next book cover series, your newsletter, and beyond. And when you’re ready, it dovetails perfectly with the author website training that follows.

Skill Update Log

We will occasionally make improvements to the skill that we provided in this training. You can see those updates here and make sure you are on the latest version if there has been a new release since you last downloaded it:

  • June 23, 2026: Ensured that the Brand Showcase HTML file will always be displayed whenever it is updated.
  • June 24, 2026: Ensured that the color palettes in the Brand Showcase HTML file will always be clickable to copy the color hex codes to your clipboard.

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