When you sell a book on Amazon, two things have happened: traffic, and conversion. Traffic is all the things that brought a potential new reader to your book sales page. We talk about traffic factors in many of our trainings and articles, including this one, this one, and this one here. They’re all vital to the process of making more Amazon sales, but your job doesn’t stop there.
Once your traffic mojo has brought a new set of eyes to your book page, the job of conversion begins. That’s the process of convincing this casual viewer of your book into somebody who buys it, and hopefully reads it, loves it, and leaves a stellar review. The most compelling book description possible is the keystone in your conversion structure.
Let’s take a deep dive into how to make it happen.
Book Description Basics
Your book description is the blurb for your book. If it were a print book at a store, it would be on the back cover or the dust jacket flaps. Its job is to give a brief but exciting description of what people will find on the pages. On Amazon, it’s the text beneath the headline and before the supplemental material like editorial reviews.
A great description leaves the reader absolutely desperate to find out more about your book. It’s quick. It’s compelling. It gives enough information to orient and interest, but also piques curiosity.
If that sounds like a tall order, you’re right. Professionals exist who do nothing but write these for a living. It’s a specialized skill, but one you can learn and replicate. Ready to do that?
Good. Here we go…
Featured Image by Alina Vilchenko from Pexels