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One key to success in self-publishing is to not think of yourself just as a writer. You are a business owner. Smart business owners seek…

One key to success in self-publishing is to not think of yourself just as a writer. You are a business owner. Smart business owners seek…

Once upon a time movies for kids were just…really, really bad. They were simplistic, had terrible acting, and even worse production value. They were bad…

The trouble with self-publishing is none of us have enough friends and co-workers to buy all the books we need to sell so we can…

Earlier this year, our colleague Joanna Penn ran an interview with a marketing and automation expert who made several predictions about the role of artificial…

Human beings are social animals. We evolved to live in tribes, taking cues about safety and security from people we knew we could trust. Without…

A/B split testing is one of those business school concepts all writers will find easy to understand, but might not have been exposed to in…

After the cover, the two most important factors in a prospective reader’s decision whether or not to buy your book are the book’s title and…

Search engine advertising is one of the smartest, most impactful, most cost-effective ways to grow a business in this decade. It’s not a question of…

Wait, what? How can you make money off your book if you give it away for free? Oh, my friends, let us count the ways!…

KDP Select is the “cool kids table” for Amazon’s self-publishing platform. Enrolling one or more of your books has a few small drawbacks, but comes…

Let’s be clear. A traditionally published author gets almost their entire job outsourced as part of their publishing contract. In exchange for handing over about…

One question that we get fairly frequently is how to determine what size our images should be. We had a full training recently on image…
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