Creative Ways Authors Use Images for Social Media Marketing
If you’re not using images to promote your work on social media, you are leaving money on the table and readers without your books in…

If you’re not using images to promote your work on social media, you are leaving money on the table and readers without your books in…

These days, some critics use the word “tropish” to pan books, shows, and movies. It’s meant to suggest that the creators were less creative than…

Instagram is rapidly becoming the new Facebook, which we now know for certain because Facebook bought Instagram. There’s really very little more one needs to…

Help! I Don’t Have Time to Write! “I don’t have time to write” might be the most common lament I hear among would-be professional authors…

If you read a book by a new author and really like it, you’ll want to read more about that author. So you click on…

You want your book to appear in the right Amazon categories for two important reasons: It puts your titles in front of the eyes of…

One key to success in self-publishing is to not think of yourself just as a writer. You are a business owner. Smart business owners seek…

Once upon a time movies for kids were just…really, really bad. They were simplistic, had terrible acting, and even worse production value. They were bad…

The trouble with self-publishing is none of us have enough friends and co-workers to buy all the books we need to sell so we can…

Earlier this year, our colleague Joanna Penn ran an interview with a marketing and automation expert who made several predictions about the role of artificial…

Human beings are social animals. We evolved to live in tribes, taking cues about safety and security from people we knew we could trust. Without…

A/B split testing is one of those business school concepts all writers will find easy to understand, but might not have been exposed to in…
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