A/B Testing for Independent Authors
A/B split testing is one of those business school concepts all writers will find easy to understand, but might not have been exposed to in…

A/B split testing is one of those business school concepts all writers will find easy to understand, but might not have been exposed to in…

After the cover, the two most important factors in a prospective reader’s decision whether or not to buy your book are the book’s title and…

Search engine advertising is one of the smartest, most impactful, most cost-effective ways to grow a business in this decade. It’s not a question of…

Wait, what? How can you make money off your book if you give it away for free? Oh, my friends, let us count the ways!…

KDP Select is the “cool kids table” for Amazon’s self-publishing platform. Enrolling one or more of your books has a few small drawbacks, but comes…

Let’s be clear. A traditionally published author gets almost their entire job outsourced as part of their publishing contract. In exchange for handing over about…

One question that we get fairly frequently is how to determine what size our images should be. We had a full training recently on image…

If you’ve already put at least one eBook up on Amazon, you’ve seen the popup at the end of the process. The one where they…

“How do you get a good job?” “You acquire experience and a track record of solid work.” “And how do you gain experience?” “You get…

So. You want to write a book, and nobody bothered to teach you how. Don’t worry! Writing a book is actually pretty simple. It’s mostly…

For most authors, using the name you were born with (or your married name) will do just fine. There’s no reason to overthink it, or…

You know that old saying about how half of marketing money is wasted, but nobody knows which half? There are usually two solutions to that…
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