Training #239 – The Right (and Wrong) Way to Set Up a Book Reading or Event
On this live training, Amy Collins from New Shelves Books is back and takes us through the process of organizing an Author Book Tour with step-by-step instructions and timelines so you can learn the ins & outs before your first one, saving you both time and money…
Specifically, she covers:
- Why Book Events & Signings Fail
- How and When to Book an Event
- Where to Hold an Event
- Determining Your Goals
- Adding Creativity and Appeal
- Engaging Media
- Leveraging Your Event
- What to Do When Things Go Wrong
- How to Follow Up After an Event
This is for Apex Authors
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